Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Holding On To Your Tomorrow - Award Winning Road Safety Campaign
Project type
Campaign Design, Social Impact Design & Creative Strategy
Date
October 2025
Location
Regional Victoria
Award-winning campaign created for the 2025 Re:act for Change program, designed to encourage young drivers and passengers to wear their seatbelts correctly and consistently.
This project showcases my skills in campaign design, creative strategy, photography, website design, and using visual communication to create awareness and inspire positive behavioural change. The campaign was selected as the winning entry in the 2025 Re:act for Change program and was displayed at the WorkSafe Geelong office.
The concept, Holding On To Your Tomorrow, shifts the conversation away from fear and focuses on protecting your future. Using bold typography, strong photography and a simple black, white and gold colour palette my campaign highlights the idea that a seatbelt isn't just holding you in place—it's holding onto your future.
This project showcases my skills in campaign design, creative strategy, photography, research-driven design and using visual communication to create awareness and inspire positive behavioural change.
Software Used:
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
WIX
